Erik Harbison

The Marketing Help


Erik is passionate about making connections that enable success for the next generation of marketers and marketing talent.

He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. He has held leadership roles with award-winning agencies, such as Harmelin Media, 22 Squared, 360i, and True Action (an eBay Inc. Company). Erik was also an instrumental partner in his search engine marketing agency, directMASS, which was acquired in 2005.

Most recently, he was CMO at leading email software provider where he developed and led a marketing team that drove marketing strategy, PR and business development.

Erik also serves as a guest instructor for several universities and has developed an award-winning digital marketing certification course with the University of Vermont. He has given presentations at leading industry conferences and associations on topics ranging from email marketing to social media to starting a career in digital marketing. He’s helped hundreds of students start their marketing career journey and established marketing professionals evolve their craft, network and marketability.